Fractional
Product Marketing
Leadership
for B2B SaaS Scale-Ups
Stop improvising your go-to-market.
Structure it with a senior Product Marketing leader.
Product Marketing StudioOverdrive helps B2B SaaS scale-ups structure their Product Marketing and Go-To-Market through fractional leadership, not execution-for-hire.
I step in as a Fractional Product Marketing Leader to clarify positioning, align Product, Marketing & Sales, and secure sustainable growth, especially during scale-up and international expansion phases.
→ Fractional leadership. Real impact. No full-time hire.
WOOP
OVHCloud
Wooclap
Productsup
Pürse
Joy
Product Move
Bulldozer
Privateaser
LinkedLeveL
Mapo
Milarôme
Who this is for
Overdrive works with B2B SaaS scale-ups that have traction, and are starting to feel friction.
You’re a good fit if:
You’re between 50 and 200 people
Growth is real, but messaging and GTM are getting messy
Product, Marketing and Sales are not fully aligned
You’re scaling fast, expanding internationally, or preparing the next growth phase
You need senior Product Marketing leadership, without rushing a full-time hire
When teams usually call Overdrive
Most clients reach out when at least two of these signals are already visible:
Your go-to-market exists, but feels chaotic or fragile
Positioning and ICP are unclear or debated internally
Sales messaging varies from one rep to another
Product decisions lack strong market or competitive inputs
International expansion (EU / US) underperforms expectations
Your PMM function lacks clear leadership or cadence
If growth is starting to expose cracks, this is usually the right moment.
What I actually fix
Overdrive addresses structural problems, not surface symptoms.
A go-to-market that doesn’t scale
A positioning that tries to speak to everyone
Weak or inconsistent messaging
Poor market, competitive or win-loss insights
Friction between Product, Marketing and Sales
Sales enablement that looks good but doesn’t help sell
PMM teams executing without direction or ownership
International expansion handled by “translation, not adaptation”
What you get instead
By the end of the engagement, clients typically gain:
A clear, prioritized go-to-market
A strong positioning and ICP definition
A messaging framework actually used by Sales
Better alignment across Product, Marketing and Sales
A structured Product Marketing cadence
A PMM function that can scale — with or without me
A safer path to EU / US expansion
This is about clarity, discipline and leadership — not more activity.
Engagement options
3 months
Designed for transition periods:
maternity leave, sick leave
PMM departure
hiring gap or temporary overload
I ensure continuity, stability and senior oversight, while improving what can be improved, without launching a full transformation.
3 months
This is the core Overdrive engagement.
I step in as your Product Marketing Leader, with a clear mandate to:
structure positioning and messaging
align Product, Marketing and Sales
build GTM discipline and cadence
set up and upskill the PMM function
Ideal for scale-ups that need leadership, not execution support.
6 months
For companies facing high-stakes growth or international expansion.
Includes everything in the core offer, plus:
multi-market GTM strategy
positioning adaptation per geography
international sales enablement
CEO / C-level advisory on GTM decisions
Designed for long-term impact, with built-in commitment and de-risking.
What Overdrive is not
Overdrive is not a fit if you’re looking for:
a pure execution resource, like just writing content
short-term “lead generation fixes”
a PMM doing tickets without mandate
a role without decision power
heavy micromanagement or low-trust environments
Fractional leadership only works with clarity, trust and ownership.
About
I’m a senior Product Marketing leader with nearly a decade of experience in B2B SaaS, complex products and international environments.
I’ve worked inside scale-ups and as a fractional leader, helping teams move from activity to clarity, and from growth by effort to growth by structure.
Overdrive is the result of that experience, focused, opinionated, and built for impact.
Let’s talk
If you’re at a point where structure matters more than speed, we should talk.